NIKE x LBJ INTERACTIVE BASKETBALL TRIAL
# STUDIO NOWHERE
Client: Nike
WEB LINK : STUDIO NOWHERE
NOWHERE收到NIKE委托,设计开发了Nike House Of Innovation上海001 Center Court的篮球项目互动体验,并于2019年9月27日向公众免费开放
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28391b87117623.5dae9d48206f1.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c128b987117623.5dae80cfd6e73.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8b66987117623.5dae928f2f78f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/01a9fd87117623.5dae80ceaa9b2.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0f68d287117623.5dae80ceaaffb.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/508b9787117623.5dae80cfd6767.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5d62a87117623.5dae928f2ef4e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/27291f87117623.5dae80ce50d6a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c9809c87117623.5dae80ce51254.gif)
游戏开启时,挑战者要成功投篮命中,才能激活游戏,点燃球场
Rules积分规则:
1、踩点得分:每踩中一个激活点,得1分;
2、进球得分:踩点进球得2分或3分;未跟随激活点的进球,得1分;
3、连续命中:跟随激活点的进球得分,连续命中,将叠加得分;
4、5s倒计时:单局挑战的最后5s内,实行双倍得分;
1、踩点得分:每踩中一个激活点,得1分;
2、进球得分:踩点进球得2分或3分;未跟随激活点的进球,得1分;
3、连续命中:跟随激活点的进球得分,连续命中,将叠加得分;
4、5s倒计时:单局挑战的最后5s内,实行双倍得分;
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1c370a87117623.5dae9c1f8c7fa.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e0e57b87117623.5dae80cfd3b8a.jpg)
受到Lebron James标志性动作启发,我们在竞赛模式下设置了3个挑战。
即:LAY UP带球上篮、CROSSOVER变向过人、OPEN COURT定点投篮三个内容
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6c0b4487117623.5dae948b2f455.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e2d70987117623.5dae80cd6c821.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/4b386287117623.5dae80cd6c2f5.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2a2b0587117623.5dae961331bd2.gif)
挑战时间30s,地面出现激活点,挑战者从激活点出发,沿箭头所指的轨道,完成三步上篮,取得分数
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa1d8d87117623.5dae928f2fdca.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dadb1c87117623.5dae80cfd75bf.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/faf8d587117623.5dae80cfd51cc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8170c687117623.5dae80cf65e59.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5d2a8c87117623.5dae80cf65684.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/27897587117623.5dae97a97bb42.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/3f336c87117623.5dae80cdac3d1.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/51b50c87117623.5dae80cdabc31.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ebc7d287117623.5dae9a34c3cac.gif)
挑战时间30s,挑战者激发点位后,依次出现B\C\D三点,在B\C点完成变向过人动作后,运球至D点进行跳投
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9faa9187117623.5dae97a97b461.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/94c44b87117623.5dae97a97c111.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5dc06787117623.5dae80cfd33e3.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0021dc87117623.5dae97da0306f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c251aa87117623.5dae80cd1f69c.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c70f1087117623.5dae80cd1ef94.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8f538387117623.5dae9a9b339f7.gif)
挑战时间60s,地面随机出现多个激活点,踩任意一个激活点跳投并得分
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de0af887117623.5dae80cfd590b.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df537a87117623.5dae80cfd4a5f.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/96c4a487117623.5dae80cfd602d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/f020a387117623.5dae80cf12c55.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b82bb987117623.5dae80cf1330f.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/27ed9487117623.5dae80cfd42f2.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9c8ad87117623.5dae928f30c99.jpg)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22862787117623.5dae928f2e1ad.jpg)
现场设置两个机位,捕捉挑战者的精彩投篮瞬间。体验结束后,挑战者可以扫码查看个人成绩,包括投篮总分、单局各项表现、系统评级、总榜名次等。另提供下载精彩视频回放[正常速度+慢动作回放]
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9d4df987117623.5daea8aa57895.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1b0b0a87117623.5daea8aa5812c.gif)
![interactive game Experience Nike 耐克 basketball trail campaign newmedia ad](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9575e987117623.5dae9cf3b7a8f.gif)