VISION RUSSIA Pavilion & Conference identity re-branding
VISION Russia Pavilion & Conference is the only specialized exhibition of systems, components and technologies of the machine vision in Russia
The two main methods of this project are a pixel modular font and a programming typography.
Machine vision interacts with the real world and analyzes it, using algorithms in the form of program coding. This was laid in the typographic solution, as well as in the layout solution.
The modular font of this project is based on the grid of the matrix code which is a "language" of machine vision. The modular font letters transform the word VISION into a matrix code-like letters at the limit of readability and the square grid of the font makes it possible to lay it out in different media formats.
Machine vision interacts with the real world and analyzes it, using algorithms in the form of program coding. This was laid in the typographic solution, as well as in the layout solution.
The modular font of this project is based on the grid of the matrix code which is a "language" of machine vision. The modular font letters transform the word VISION into a matrix code-like letters at the limit of readability and the square grid of the font makes it possible to lay it out in different media formats.