Unreal® started with a simple question from a kid
“why do the foods we love the most have to be so bad for us?”
“why do the foods we love the most have to be so bad for us?”
UNREAL are on a mission to unjunk the world by reinventing America's favorite foods. Starting with M&Ms and Reese’s, making them without junk, with less sugar, and with better taste. Every ingredient used is non-GMO, always real, and never artificial. Organic wherever there's a real benefit. Sustainably sourced and fair trade ingredients. Less sugar. No gluten, corn, or soy.
Made with real ingredients that make every bite taste unreal!
This project documents the packaging design, social media, promotion and adventures from our first UNREAL holiday program.
We started with 5 SKUs (a bucket and 4 bags of candy) in 2 regions of Wholefoods Market (North East and North Atlantic) - around 100 stores.
The first task was to design Candy Andy