FOOTLOCKER: RAISE THE GAME
Unlocking progress through grassroots basketball.
Footlocker & Livity asked us to work on their Raise The Game programme branding, designed to help basketball communities thrive.
As a result, city-specific branding was developed, from London to Paris to Barcelona to Milan, showcasing the talent from those cities that help push the culture forward. Developing court-specific projects through stories and interviews.
CREDITS
BRANDING: ASIKO AGENCY
CREATIVE DIRECTION: LIVITY
MOTION: GOT SOUL FILMS
BRANDING: ASIKO AGENCY
CREATIVE DIRECTION: LIVITY
MOTION: GOT SOUL FILMS