Hublot — Big Bang Meca-10
From Ditroit Page:
Razor-sharp reflections, contrasty silhouettes, and a strong limited color palette are just a few elements defining a fresh minimalistic language to highlight the ultimate Big Bang Meca-10 Black Magic 45mm by Hublot.
The idea behind the video is simple: since the beginning of the production, we aimed to elevate the beauty of each and every part of the watch, treating it as a stand-alone piece of design. Metal structures, racks and grids are the ideal setting for the watch to shine, conveying the profoundly industrial feel of the product.
Styleframes
![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/957b52167512059.642b24785fa92.jpg)
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![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fdfc71167512059.642b24785e45d.jpg)
![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/602282167512059.642b2607136db.jpg)
![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ec534c167512059.642b260712615.jpg)
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![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd6790167512059.642b260714577.jpg)
![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93126b167512059.642b2607118c7.jpg)
![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ea83e167512059.642b260710957.jpg)
Process
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cf83c167512059.642b28411f761.png)
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![Advertising animation art direction design flat color hublot motion time visual identity watch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/25b456167512059.642ea114a038b.png)
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Credits
Direction: Ditroit
Creative Director: Salvatore Giunta
Design & Development: Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas,
Christian Cabiddu, Marco Serracca, Alessandro Nobile, Davide Rubini, Christoph Strohfeld, Nemanja Ivanovic, Michael Marczewski.
Producer: Noemi Bugli
Audio: Resonate
Audio Process: a Soft Throbbing of Time - Frank Bretschneider
Client: Hublot
Creative Director: Alexandre Bertrand