JOY SAUCE
For the launch their new editorial platform specializing in Asian American narratives, I created a photo series of four conceptual narratives remarking on Asian American identity. In line with the core values of JOY SAUCE, this irreverent series critiques common perceptions of Asian Americans and examines select ways of life that Asian Americans have adopted to survive or thrive in America.
PHOTOGRAPHY Michelle Watt
CREATIVE DIRECTION Michelle Watt
PRODUCER Jean Jarvis @ Area1202
PRODUCTION DESIGN Sally Sanghee Bae
WARDROBE Kimberly Nguyen
HAIR Takuya Yamaguchi
MAKEUP Kaori Chloe Soda
NAILS Kana Kashita
MODELS Yu Lew, Zach Rucker, Nazzer Cheon, David Lee, Masa, Timothy Park, Scott Bolger, Danny C, Gerri Yoshida, Yao Shiau, Ashley Zhang, Connor & Max Cheung, Dakota Delfin, Elizabeth Wang, Michelle Pi, Han Na Shin, Jiashan Liu
GRAPHIC DESIGN Drew Price