What happens when the world's largest ride sharing platform gets pulled up for a longer than expected pit-stop? Mobility was heavily affected by COVID-19. From reaching 1,00,000 rides in January to almost a frugal demand around March put a question mark on the company's future, until...
SOLUTION
So, we came up with make the #SafeMove campaign (check link) where we pushed our scooters as the catalyst that could help people step-outside again without worrying about their safety using the following strategy across three languages. (English, Kannada & Telugu)
Blogs:
Article 2: The Virus that bugged travel
Article 4: An all-weather protector – The Humble Helmet
TVC:
