The shadow puppetry theater identity

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Concept: There is an erroneous opinion that the shadow is the main character in the shadow puppetry theater. In fact, this is part of the chicken or the egg causality dilemma. Without light, there would be no shadow and no fairy tale, which makes a ray of light the main character in our case.

The challenge was to make a design that is strong and playful same time.
We use spotlights as the main element of identity.

To create background patterns we crossed lights of spotlights and cropped them so beholder feel light and dark joining each other. Color is an important aspect of the project so the idea was to refer corporate colors to chromatic aberration.