Postcard Campaign - "Put Your Mind to it"
The Alzheimer Society of Kitchener Waterloo
The Alzheimer Society of Kitchener Waterloo
The postcard campaign was an opportunity for ASKW to create awareness and have audience participation. The campaign revolved around participants petitioning the gov’t, via our postcards, to develop a national dementia strategy that would recognize Alzheimer’s disease as a dire issue and improve the healthcare system for those affected. We asked participants to sign the postcard and mail them to the premier in our call to action. The postcard was pre stamped or could be sent online to make it easy for participants. The campaign also gave ASKW the opportunity to showcase their recently published research project and its findings.
