The YMCA
As the Sr. Director of Membership & Marketing, I led efforts for the creation and implementation of all marketing strategies for my YMCA. I was responsible for building and maintaining the community’s understanding of the YMCA’s cause and impact through the development of effective, yet diverse marketing/communications strategies. I worked directly with program and executive leadership across my location, the association, and national organization.
Brand
I managed all marketing/communication materials including brochures, program guides, direct mail, advertising, press releases, social media, campaign literature and support material, annual reports, videos, website copy, photo stock, and digital marketing collateral. I ensured all marketing strategies and collateral were consistent with the Y’s brand and voice.
Advertising
These banners are a great example of the seasonal promotions we did in conjunction with our campaign, program, facility, and national movement ads.
Campaigns
One of the highlights of my time with the YMCA was the creation and development of the "High Five the Y" campaign to support the Annual Giving Campaign. I co-led a coordinated, creative and strategic communications plan that advanced our organizational objectives and ultimately expanded the Y’s visibility and mission to the community. The YMCA of Metro Atlanta continues to utilize this campaign each year.
Social Media
Here are a few social media posts from my tenure - I managed and ensured accurate and daily distribution of content for all social media channels.
