OLAY
Digital Promotion
Assignment: To reignite the Olay Complete category through awareness of the Olay Complete sub-category, Complete Ageless.
Creative Role: Concept | Art Direction
Project Overview: Olay is a skin care brand, known for its breath of drugstore preventative and anti-aging skin care products. As Olay continues to create new product innovations, they introduced a sub-category line of cleansers and moisturizers called Olay Complete Ageless. This product line was designed to help protect one's future skin with an advanced formula that sped up the skin's renewal process through use of antioxidents and vitamins in just five days. The goal of this project was to show women that by slightly adjusting their skin care routine, they would be able to see immediate results. Hopefully, trial of this product would act as a way into the other Olay sub-categories. To introduce the new product line, we designed digital ads that would reach her on websites relevant to the consumer. Since a person doesn't often sit long to read digital ads, we made sure the product benefit was the priority messaging so she would be intrigued and eager to click through to the Olay.ca website for more information.
Big Box Digital Ad
Leaderboard Digital Ad
Skyscraper Digital Ad
