Twisted Shotz

Website Development and Social Media

 

The Twisted Shotz brand needed to expand their brand identity and fan-base. The objective was to give the website a face-lift, increase engagement on social platforms, and help people find Twisted Shotz in their neighborhood using the store locator.

 

Characters were created that identified with the flavors and name of the shot. The benefit of turning the shotz (flavors) into characters is that it allows people to personally identify, relate to or become interested in each shotz; therefore, they feel connected to the brand. It also gives Twisted Shotz a number of publishing opportunities. Each shotz represents a certain type of a person or attitude.

 

Twisted Shotz Facebook fan-base increased 60% (600 to 36,000+ fans) in a three-month time span.