Brief: Encourage consumers to support high street brands in a post COVID-19 world
We have already seen the huge impact of COVID-19 has had on many industries, with the retail among the worst hit.
Select a brand you may find on your local high street and design a campaign that will encourage consumers to make a conscious shopping decision to support them through this difficult period.
High street stores all have employees, and consumer spending has the power to ensure their survival.
Can you convince shoppers to support them once the lockdown is lifted?
Client:
Choosen Brand:
Primark UK
