Logo design I created for a make-believe short video streaming app similar to SnapChat or TikTok. The app, named Video Flux, is targeted toward an equally male/female audience aged 16-35. The clients hope for the streaming device to serve as a voice and platform for the younger generations. Keywords included in the client brief were: trendy, youthful, hip, dynamic, high-energy, and outspoken.
Flux can be a synonym for movement, which is why I wanted to utilize slight playful bends in the typography to enhance that element. The cool color palette in combination with the gradient was meant to deliver a high-energy and dynamic feel which I carried into both mock advertisements below.
Background branding asset
