Massimo Dutti Limited Edition – Logo and Packaging.

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Massimo Dutti Limited Edition.

STRATEGY, LOGO DESIGN AND VISUAL IDENTITY.

Massimo Dutti is a renowned fashion-retail company from the Inditex Group, founded in Spain in 1985. The brand offers womenswear, menswear, accessories and fragrances under a distinctive elegant style. Besides their urban and casual lines they have the “Limited Edition”, an exclusive collection with high-end pieces and a signature look.

Limited Edition became a very prestigious line over the years, and after 5 seasons of successful Runway Shows it was time to develop a unique brand identity to be used across all digital and physical touch-points.

I was briefed to develop the collection’s logo and the brand identity that would encompass both the Limited Edition and the Runway Shows, for 2019 autumn-winter and future seasons.

I designed a custom typeface for both logos, paired with Basis Grotesque font by Colophon Foundry. I also designed the packaging and other brand collaterals.