OVERVIEW
As an industrial company, dedicated to the extrusion, treatment and trading of aluminium profiles and accessories, Navarra needed to have a showroom that involved visitors far beyond than the common exhibition of products.
So, EDIGMA came to the table, and brought to Navarra’s showroom what it was clearly lacking: a touch of innovation and interactivity.
Being this a corporate space, special care was devoted to find the solutions that not only made an impact on visitors’ perception about Navarra, but also facilitated business, after all, the true reason behind showrooms’ existence.
Being this a corporate space, special care was devoted to find the solutions that not only made an impact on visitors’ perception about Navarra, but also facilitated business, after all, the true reason behind showrooms’ existence.
INTERACTIVE LCD
First, we decided to place an interactive LCD in the showroom’s entry area, to welcome visitors with a quick overview about Navarra.
Drag, zoom and rotate images and videos of various Navarra’s projects seemed to us as a proper introduction to the world of “the aluminium brand”.
Assuming a vertical orientation, this proved to be the right choice to impress the highest number of people at the same time (for instance, at guided tours and presentations to the press).
Assuming a vertical orientation, this proved to be the right choice to impress the highest number of people at the same time (for instance, at guided tours and presentations to the press).
INTERACTIVE TABLE
Then, to create a dynamic space, that combined a meeting table with a multimedia presentation, we developed a special structure, made with premium quality wood and Navarra’s aluminium, and including an interactive LCD.
The design of this table was a key factor to ensure the coherence between showroom’s design and the desired functionality of this meeting point.
Although, the “core” of this solution relies on the interactive LCD, which performs a multitouch application. By touching the screen, potential customers, suppliers and partners could, proactively, know more about the company, its products and projects, explore images, PDFs and videos, and get all the necessary contacts.
Although, the “core” of this solution relies on the interactive LCD, which performs a multitouch application. By touching the screen, potential customers, suppliers and partners could, proactively, know more about the company, its products and projects, explore images, PDFs and videos, and get all the necessary contacts.
WEBSITE
Everything that matters must have not only a physical existence, but also a digital one, an online one.
In order to match this precept, and to apply to Internet the same communication strategy embodied by showroom’s interactive solutions, Navarra required the development of an attractive and effective website. Once again, EDIGMA was the chosen one.
Intuitiveness, quick and simple access to all menus, clean and straightforward way of presenting contents, complete private area for clients and partners, and a design that got its inspiration from aluminium profiles, integrate this website’s DNA.
Being the backoffice shared between the website and showroom’s interactive table, configuration of contents can be done in a pretty fast and easy way.
At the end, this website somehow helps “connecting the dots”, linking Navarra’s brand, its showroom and its online presence.
Intuitiveness, quick and simple access to all menus, clean and straightforward way of presenting contents, complete private area for clients and partners, and a design that got its inspiration from aluminium profiles, integrate this website’s DNA.
Being the backoffice shared between the website and showroom’s interactive table, configuration of contents can be done in a pretty fast and easy way.
At the end, this website somehow helps “connecting the dots”, linking Navarra’s brand, its showroom and its online presence.
