Fernanda Bett is a health professional, graduated in psychiatry and specialized in homeopathy. The goal for the brand created was to transmit the attributes of both areas in a single visual element.
The symbol created is the graphic representation of the empathic waves of the professional with her patients. But it also has a specific meaning for each area of expertise.
In psychiatric care, the symbol emphasizes the humanized method of treatment of the professional in the search for the psychic problem within the numerous layers of consciousness. Something like the layers of an onion, until diagnosing the cause of the problem.
In homeopathy it represents the minimum part of the disease and its symptoms. In order to understand better we need to understand that homeopathy is a therapeutic method which consists in prescribing to a patient, in a diluted form and in very small doses, a substance which, in high doses, is capable of producing in a healthy individual signs and symptoms similar to those of the disease one intends to fight.
