Brand: Nescafe Clasico / Client: Nestle USA

@Casanova//McCann 

Role: Account Supervisor in charge of the project

A 'sobremesa' is the moment you spend together after a meal. In this social experience we wanted to see how much Nescafe brings to a sobremesa with your family or friends. Even more, how much would it bring to brand new relationships when we put together strangers on the same table, same dinner, but one table will be left WITHOUT coffee.

The results where encouraging as we saw how the conversation, jokes and laughter came up naturally with Nescafe. This is a brand who really stands for human connections so it made sense how excited we were with the outcome of this experience.

This was a full on digital campaign including paid and organic social media, online video, and a big push from influencers who we screened, briefed and tracked to amplify the campaign awareness. We sent a Sobremesa kit to the selected influencers, with a reminder of how important sobremesas are, sampling and Nescafe red mugs, and we encouraged them to make their own sobremesa at home.

Here are some examples of relevant influencers making their own Sobremesa and leading back to our brand content: