Fenway Health Rebranding
I struggled a lot with this project, and the process of logo sketching alone for this project greatly frustrated me. Fenway Health is a lovely medical practice located in Boston, and I put forth so much effort into researching this project that I even toured their facilities. I now receive healthcare from them because I came to love their philosophy. My goal in rebranding Fenway Health was to help convey a more friendly, down-to-earth, and community centered images than their original branding, which was sterile and often cold. It was here that I started to understand the importance of listening to my designer’s instincts just as much as the critiques I receive.
