TikTok has over 800 million users worldwide, which is a considerable number. Have you ever wondered that TikTok has got a lot of popularity that could favor you in one way or the other?

When TikTok was launched back in 2016, teens and other audience started using it for fun sake. One never thought that this application could prove very helpful in marketing for businesses. TikTok promotes a lot of brands via ads and influencer collaborations, about which you’ll read further.

Here’s how you can figure out if TikTok is the right marketing platform for your business or not:

1.    Know your Platform
When you make an account on TikTok, you firstly need to observe what kind of content this platform is promoting. It is undeniable; if you’re in a medicine business, it won’t be of much use to you.TikTok is all about interesting and appealing content. If you’ve ever watched the videos on TikTok, you might have noticed that its more of a fun app thatuses audio clips and songs for the TikTok users to perform on. This platform targets the teenage audience or the other young ones, which means it is essential to create content that targets this kind of audience.

    Promote Appealing Content
TikTok doesn’t ask for many resources, which means you can make videos with the help of your smartphone. This application doesn’t expect you to use professional cameras or any setup. All it requires is some creative and fun content that doesn’t even need any expenditure to be made and is cheap to pull off.
You need to keep one thing in mind, going behind the fun and creative content doesn’t mean losing the primary objective of your brand or business.

    Create your Hashtag Challenge
The biggest example of a hashtag challenge is the brand ‘Guess,’ which collaborated with the influencers and asked them to wear the brand’s denim and use the hashtag #InMyDenim, which went viral after this. In the very same manner, you can create your hashtags and use them in your videos as much as possible. Also, ask your fellow people who use this application to promote the same for more engagement.

    Collaborate with Influencers
Influencers are the famous faces who have a lot of followers, and if you have the budget, you can go on collaborating with the influencers for the promotion of your brand.
To get the expected results, make sure of collaborating with the influencer whose followers match your target audience as well. Getting a popular face promoting your brand will bring a lot of engagement.

    Advertising on TikTok
Initially, TikTok had not introduced ads, which now they’ve and are working with it pretty well. There are four different types of advertisements which are:

1.    Vernacular Ads – These ads are similar to other social media platforms such as Instagrametc, which acts upon per click or application download.
2.    Brand Takeovers – TikTok lets the brand promote about it via GIF’s, videos etc, with the links of their landing page.
3.    Using Hashtag – An alternative of creating your hashtag and getting it popular is to promote hashtags that are popular already for more engagement.
4.    Using Filters – TikTok too, has filters or lenses just like Snapchat and Instagram.These filters can make your audience as it’s the trend.

Mathew Anderson is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. He writes for directory Websites at  business listing.

source : TikTok Marketing