(RED) NIGHTS is a concert series that saves lives. Portions of the concerts earnings go to those living with AIDS in Africa for the medicine they need to stay alive. We leveraged celebrity involvement to get everyday people to join (RED) and fight AIDS in Africa.

Original video content was created for (RED)Nights website and (RED)'s youtube channel. Working with celebrity interviews and concert footage, we were tasked to communicate how the artists partnered with (RED), to use music to save lives. We created live concert music videos and in-depth artist interviews for the 26 show concert season.

The (RED)Nights concert series was also advertised in print on Rolling Stones and Fader magazine.

These video "interruptions" were made as in venue graphics that played during the concert experience.