The (RED) Store was launched internationally in New York, San Francisco, London and Tokyo on World Aids Day 2009. We were challenged with creating a space where all (RED) partner products could be brought together under one theme. ONE COLOR UNITES US was our answer. Using silkscreen ink, partner logos and of course Africa, we formed a visual language that could be replicated with ease internationally.
(RED) NYC Store
Interactive Window Display
The envy of 5th Avenue windows during the 2009 holiday season. The (RED) store featured interactive displays creating the call-to-action “Give (RED) Save Lives” out of falling snowflakes. When people walked by or waved their hands in front of the screens, the falling snowflakes responded to their movement.
(RED) TOKYO
(RED) SAN FRAN
(RED) LONDON
