A brand awareness campaign that aims to highlight Boston Scientific's dedication to transforming lives through innovative medical solutions. When medical science and technology is mentioned, very often the image that conjure up in our minds are that of a cold and impersonal white lab. To change that perception, we want to remind patients and doctors that whatever we do at Boston Scientific, we do with the patients in mind. We do that by highlighting the stories of those who have been helped by our devices. It's these stories of personal fight to overcome all difficulties that in turn inspires the scientists at Boston Scientific to be always pushing boundaries.
Brand Video showcasing how a baby's life is changed by Boston Scientific's cutting-edge innovation
Activation Idea – "From Trauma to Triumph" – A series of videos featuring successfully recovered patients to help raise funds for those in need of treatment, as part of Boston Scientific's Corporate Community Service.
WeChat Moments Ad for Activation – "From Trauma to Triumph" – A fund raising by patients
WeChat Moments Ad for Activation – "From Trauma to Triumph" – Inviting doctors to participate in fund raising for patients
WeChat Moments Ad for the Medical Community
Animated Digital Banners
