The Bumble & Bumble re-brand is a new direction for the haircare company to fulfill the ungendered use of hair products the company currently acknowledges with most of the packaging design and androgynous models. Bumble & Bumble is a brand of high-end haircare products created for and used by professional hairstylists.

However, their current hand drawn logo-mark and logotype, along with the inconsistent product branding system, is branded to females and appears less sophisticated than their price-point. My research shows that all genders use B&B products, I designed a new brand that is inclusive for all genders.

Digital mock-ups. 5 packaging products. March 2020, 5 month duration.