”Threaded through every Noir garment is hundreds of years worth of knowledge, hard work and family tradition...This first range has taken a long time – and we’re proud of that. All of Noir’s garments, are and always will be, the product of our most valuable asset: time. Our clothes are built for a lifetime, not just one season. That’s why we focus on doing things the right way, not just the quickest or easiest.” NOIR BRAND
Justin shot all images for the brands first ever campaign. Being a start up brand the budget was very tight for this not allowing for additional crew members or assistants which left Justin shooting this campaign solo. 2 cameras, 2 light source’s 1 model and 1 photographer. The photographs were used in both the look book for Noir and as feature images on P.O.P for the brand. Justin art-worked the look book for Noir sending through final artwork print ready PDF’s.