Istanbul is hosting more than 20 Million people. 
However, humans are not the only residences of this megacity. 
Thousands of cats live in Istanbul among us. 

Their entire life is on the streets. 
They eat, sleep, pee and obviously have sex on the street.

When March comes, you can see or hear cats having sex around every corner. So as a brand that provides safe sex for everyone, we built 
Durex Cat Houses. With the collaboration of the Municipality we placed them at different spots at the beginning of March. 

We announced the project with a kind of "sexy" commercial.