Concepted + Art Directed this video "Look Book" to launch the PUMA MMQ Jacket to global markets via the PUMA Website, YouTube and PR releases. The video was inspired by the MMQ camo material, that is utilitarian in both the urban environment  and the outdoors. A fast paced shoot in both these settings was essential, with a video edit to influence street kids worldwide.

 

The camo was used in the design of POP and Instore displays.