Evolution of basketball sneakers through out those years
TREND FORECASTING OF BASKETBALL SNEAKER FOR SS20/21
BRAND: NIKE
Client analysis after the online survey among target users
Inspiration board
CONCEPT
A desire to contradict, to counteract, to counter-balance- in reaction to break the rigid codes of regulated, formatted society. Creative type look to stand out. A positive, theme full of turbulent energy where classical, almost old fashioned shades of brown, beige, grey and white are disrupted by bubble-gum pink and groovy pastels. An upbeat, happy-go-lucky style with gender-neutral mood.
Concept board
Player inspiration: Lebron James
Product : LEBRON 16 GAME SOME FROLIC
Brand : Nike
Description : Basketball Sneaker
Product Utility : For power & small forward court position
Target : Young men
Season : SS 20/21
Brand : Nike
Description : Basketball Sneaker
Product Utility : For power & small forward court position
Target : Young men
Season : SS 20/21
Form generation from 2D shapes
Form generation from 2D shapes
Form generation from 2D shapes
Ideation sheet
Material board
FINAL PRODUCT SKETCHING & RENDERING
FINAL PRODUCT SKETCHING & RENDERING
