The OkCupid client sent some Assets in .png format, but in most cases, he requested that the Assets necessary to perform the Ad be searched in the image and video bank. After having the videos or images, the Mockup was assembled in Photoshop in different layers to proceed with its animation in After Effects. In other cases, the client asked to create vector elements in Illustrator to later be animated and used in the Ad. This client also requested to create different images for their Social Networks.