![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28516496282891.5eaabdf1cbd83.jpg)
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58277496282891.5eaac0d75693b.jpg)
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8acf0896282891.5eaabdf1ca2a3.jpg)
CAROSELLO was commissioned by Muma to create a new visual identity and packaging for the first Gin from Apulia distilled using pure sea water. With a fresh, refined and free soul, Muma is the gin that embodies the Mediterranean lifestyle: sophisticated smells, strong sensations and an ongoing drive for freedom and discovery. The visual identity captures these features and brings them to a young international audience.
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5e9b496282891.5eaabdf1cb75c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a9518796282891.5eaabdef7fab4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e8be6c96282891.5eaabdef7f3d3.jpg)
From brand essence and storytelling, to logo, packaging and copywriting, CAROSELLO designed every aspect of the brand.
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/43af8596282891.5eaabdf1caa5a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/61ffd496282891.5eaabdefd838e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82048596282891.5eaabdefd7b6d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/561d8696282891.5eaabdf05f01b.gif)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3fbd3496282891.5eaabdf0e851e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b2108196282891.5eaabdf0e7ef2.jpg)
The graphic elements create an iconic and recognizable label that materialize the refined soul of the brand.
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/21d94796282891.5eaabdf1c9b5c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d49e8496282891.5eaabdf14486c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5d8ea596282891.5eaabdf144ed5.jpg)
Muma is the will to experiment, the drive to discover the unknown, the desire of unique sensations.Ā A strong yet delicate personality that engages all senses in a journey with no end.
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/445cc796282891.5eaabdf1cb0c7.jpg)
![gin gin label Gin Packaging packaging design Spirits Spirits Packaging wine wine label](https://mir-s3-cdn-cf.behance.net/project_modules/1400/162b2796282891.5eaac0d756f4e.jpg)