Professional Sports Authenticator Rebrand

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Professional Sports Authenticator (PSA) is the largest and most trusted third-party grading and authentication company in the world. Cards and collectibles graded by PSA are worth considerably more than those that are not – and for good reason. As the grading standard of the industry, PSA is the preferred choice of collectors, dealers, and auction houses worldwide. Founded in 1991, PSA has processed over 30 million cards and collectibles with a cumulative declared value of over a billion dollars.

The objective was to make a 25th Anniversary graphic using the original logo, but after a few ideas, we realized this was a perfect opportunity to give the brand a fresh new look.

The final design rocks a bold new look and elements that callback to the original. As the leader in the collectibles industry, it's essential to spark attention and intrigue new collectors while maintaining brand recognition with longtime hobbyists.