KATE SOMERVILLE | SENSITIZED NO MORE
Kate Somerville is renowned for having transformed the skin of dozens of celebrities, male and female—a record which has earned her the title “guru of glow.”. My job was to create some super up-market content with a youthful luxurious flair to promote their products. For the first video, I had to call out all product benefits through a before and after approach. I also had to lean into the application of the product and how it looks.
For the second video, I focus on the Peptide Complex & Ceramides product. Their shape, design, and the fact there are many ways to protect your skin.
For the third video, I had to create a looping gif with a single clip from the TVC to highlight a particular moment. I had to make sure the offer was up-front and the main focus.
