Advertisement Campaign and Rebrand for a The Fitzgerald Museum located in the old Felder Home in Montgomery, AL. The only year-round museum dedicated to the lives of F. Scott and Zelda Fitzgerald is not only an archive and a knowledgeable resource on the Fitzgerald family, but also serves as a magical event center, xenial bed & breakfast, and a Jazz Age speakeasy.

The campaign is focused on Zelda primarily due to the location of the museum being in her birth place. The designs capture the Jazz Age feel of the Fitzgerald’s time period with a focus on the decorative style of art deco. Parisian Std. Medium was used as a primary font to capture the feminine flare and emphasize the focus on Zelda Fitzgerald. The illustration was inspired by a historic photograph of Zelda. The shapes were simplified to give it a sense of elegance and modernism.


Designed while studying at Auburn University.