Campaign: Walking on Sunshine
Idea: Introducing the Spring collection.
Brief: This campaign was a styling story for Spring. Featuring dresses and separates perfect for the season of blooms, this spring-happy collection was created to make transitional dressing as simple as a walk in the park.
Campaign: #TheLabelMoves
Idea: Introducing the athleisure collection.
Brief: This campaign focused on the launch of an all new category, move-easy athleisure.
It focused on showcasing the versatility of the collection - be it for lounging around or having a house party at home.
Campaign: Hello, Shining Season
Idea: Introducing the home collection for the festive season.
Brief: This campaign is a collaborative effort with another brand known for it's locally produced and handcrafted home products.
Campaign: Chasing The Sun
Idea: Introduction of a collection of sunglasses
Brief: This campaign marked the launch of hypoallergenic sunglasses with UV 400 protection, locally made in a zero waste factory.
Campaign: New Workwear
Idea: Introduction of a collection of smart workwear
Brief: The objective was to introduce a range of polished workwear apt even for those working from home for their next Zoom presentation.
Campaign: Come Together
Idea: Introduction of the new festive collection
Brief: As the season of Diwali spells sprucing up your homes, people coming together, family dinners and sitting down for that much awaited card party, this campaign focused on these very aspects of the season and was aptly called 'Come Together'.
Campaign: Lunch Break
Idea: Introduction of a range of premium linen work wear
Brief: This campaign gave workwear a new twist by alluding to lunch breaks and all that transpired during one thereby conveying the ease with which once could carry off these outfits.
Campaign: 1 piece, 2 ways
Idea: Solving styling woes by showing how to style products different ways
Brief: As a campaign launching during the lockdown, it showed multiple ways to style say a shirt or a dress or even a jumpsuit inside or outside one's house- this campaign also addressed all the various occasions that one could look forward to once things settle down.
Campaign: Magnum x TheLabelLife.com
Idea: A collaboration between the ice cream brand Magnum and TheLabelLife.com
Brief: This campaign was in concert with Magnum whose distinct tagline 'Unleash Your Wild Side' translated into the clothes/accessories that were a part of this association. Bold stripes, fierce animal prints headlined every piece/style in this collection.
Campaign: Mommy & Me Go To The Beach
Idea: Introduction of a range of matching swimwear for mothers and daughters alike
Brief: Following the success of an earlier capsule that featured clothing for mommies and babies this campaign aimed to go one step further with the launch of never-before-seen swimwear sets for mothers and kids. The entire voice of the campaign was the child focused on all the fun and frolic while spending time with mommy on a beach trip.
