The client for this poster is the company Goldenvoice, which organizes Coachella each year. The audience for this poster is anyone considering attending Coachella, particularly young adults as they make up most music festival goers. This poster also specifically targets people who might be reluctant to go to Coachella due to its reputation as it seeks to draw in newcomers. The intended impact of this poster is to revamp Coachella and give it a new image. The festival has gained the reputation of being overrated and is assumed by many to not be worth the price. This poster gives the festival new life by giving it a more glamorous image that highlights the fun unique experience the festival provides and adds a new grandeur to the event.

The poster was designed in an Art Deco style, inspired heavily by Great Gatsby, which creates an association with the Roaring Twenties, a time known for its glamour and fantastical parties. This style was achieved through the geometric shapes/patterns and metallic accents, which give the poster a sense of glamour and elicits a sense of heightened excitement in the viewer. The Art Deco style is also known for using limited, yet bold color schemes, which the prevalent use of blues and golds in the poster achieves. This bold color scheme also adds a sense of intrigue to the festival and adds to the glamorous appearance as blue is often associated with royalty and gold is associated with passion and grandeur.

The astronaut in my poster was created entirely using the pen tool. The image was partially traced off based on Iron Man’s body as the astronaut is a reference to their 2019 art installation, which did not have the strong geometric shapes I wanted to incorporate. The details on the suit and the helmet were freehanded using the pen tool. I also used the pen tool to outline an image of the Coachella Valley mountains, which appears as a silhouette in the background of my poster. The Ferris wheel was created entirely using the shape tools. The carriages were created using the polygon tool to make a hexagon, which I then rounded the corners on. The Ferris wheel frame was made using the ellipse tool, which I used to create a perfect circle by holding down SHIFT, and the line segment tool. The A frame the Ferris wheel stands on was created using two rectangles and an arch made using the ellipse and shaper tools.

The Ferris wheel frame was made using a circle made form the ellipse tool, but rather than drawing three circles needed for the center piece and two pieces of the frame, I used the scale transformation to resize and create copies already placed where I needed them. I also only made one carriage and then used the rotate tool to create a copy rotated 24 degrees around the center point of the ellipse and then pressed CTRL+D to fill in the rest of the circle. This technique was also used to make the frame of line segments and diamonds in the center of the wheel. The shadow of the wheel was created using a copy of the A frame with a dark blue fill that I then sheared to a different angle to create the appearance of a shadow being cast. The gold pattern at the edges of the poster was created using a series of scales and reflections to keep its appearance uniform.

A lot of this poster was colored using gradients. The suit of the astronaut is shaded using a series of radial and linear gradients to create its metallic look. However, the hands use a freeform gradient in order to more closely match the shadows created by the contours of the hand. The A frame of the Ferris wheel also uses a freeform gradient to create shadows that match the shape’s unique edges. The text and pattern also use radial gradients to create the gold metallic appearance they have. The background is a simple linear gradient from a navy to darker navy blue to give it the appearance of the night sky.