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Frutiger Type Specimen Booklet

Frutiger Type Specimen Book

Frutiger was developed to be used for way finding materials in a French airport. It's designed for legibility in motion from every angle. For this type specimen booklet I chose to depict the idea of “legibility in motion” in a more abstract way.
I took inspiration from David Carson and Raygun Magazine to portray the idea of legibility in motion. By incorporating energetic, overlapping type and destructive textures, the booklet has a sort of chaotic order. This chaos was created to be reminiscent of the hustle and bustle of an airport while insuring that the important information is still easily readable.
Frutiger Type Specimen Booklet
Published:

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Frutiger Type Specimen Booklet

Type specimen booklet for Frutiger inspired by David Carson

Published: