What started as a funny idea proposed by my dad, S'morewafels became a fun little two-day branding challenge for me. S'morewafels is a fictional brand of pre-made s'mores that use Dutch stroopwafels instead of the traditional graham crackers. The brand is rustic with camping inspiration, but it is still colorful and youthful since s'mores are a nostalgic snack.

None of the photos are my own. I purely created the brand design and concept.