"Urban Collection" Packaging by Lithonia Lighting -  This packaging for energy-efficient fluorescent light fixtures was merchandised through the homecenter channel, including The Home Depot, and through the lighting showroom channel. The design was fresh and modern compared to other fluorescent lighting packaging designs in the marketplace at the time reflecting the product design. The Pantone blue was borrowed from the logo and used in the design which featured the corner curve seen in so many other branded marketing materials from the manufacturer. I lead the project by providing artistic direction and copy writing.