Utah Valley University's Woodbury School of Business
Social Media Campaign
"The Wonderful World of Woodbury"
On behalf of Utah Valley University's Woodbury School of Business, we ran a social media campaign called "The Wonderful World of Woodbury". This campaign was designed to generate awareness to undeclared undergraduates and potential incoming students, as well as engagement with current business school students and staff.
During this campaign we gave insight and a backstage pass to the World of Woodbury and showed how wonderful it was by sharing what current students were up to, how to navigate around, and opportunities that were available.
Facebook and Instagram Posts
Going to Utah Valley University and studying in the Woodbury Business School is about a lot more than just getting a degree. The Woodbury School of Business is about setting students up to be the future leaders in the world ahead. The world needs more Woodbury Business students.
Three series stemming from "The Wonderful World of Woodbury" is what the Instagram and Facebook post were filled with.
One series was centered on "What the World Needs".
Another series was centered on how "The Wonderful World of Woodbury" can help students be what the world needs.
And the other was a sneak peak look at the world, students, buildings, facts, etc that is encompassed within the Woodbury School of Business.
Tongue Twister Video
This video was filmed using current UVU Woodbury Business School students and staff. They were asked to say the phrase "Wonderful World of Woodbury" 3x as fast as they could! Lets see how wonderful they were at it!
Condensed Video: 55 seconds
Full video: 1:20
Take The First Step — GIF
A GIF was made saying "The time is now to take the first step." in conjunction with copy urging undeclared undergraduates to take the first step to boost their career, their future, and their impact on the world by applying for the Woodbury Business School.
Contribution:
This was a group project done in Ms. Gardner's Social Media Marketing class in the Spring of 2018. We all played a role in the brainstorming, creating, production, and distribution of the campaign.
My contribution:
Social Media Posts- Photographer, Photo Editing, Graphic Designer, Creative Director, Member of the Collaboration Team
Tongue Twister Video- Videographer, Video Editing, Audio Editing, Member of the Collaboration Team
GIF- Photographer, Photo editor, GIF creator, Member of the Collaboration Team
