THE LAGOS YELLOW - A BRAND PRACTICAL BRAND STORY
We realized that the idea of branding sounds vague and unrealistic to people and they don't see the need nor understand what it involves. Hence we chose to make a practical case study with something relatable.
We realized there’s no established authority or communication material on the popular Bus system (Danfo) in Lagos, Nigeria. As the region is fast developing; the system faces a threat of not making it into the new Lagos.
We created a hypothetical Brand case study and a short brand campaign to establish & shed light on the Lagos Bus culture.
It shows what a Brand Project looks like and the process involved; also enlightens brand-able people and businesses on what to expect when they Brand.
The full Case Study can be downloaded here; http://bit.ly/DanfoStudy
Download the Full case study here; Lagos Yellow Case Study
