Noah Schenirer's profile

KenSci Suite Branding

In conjunction with project managers, Head of Product and VP of Sales, I have created the first few iterations of the new suite branding. The initial idea was to create a visual language to continue with a chart created initially to show the product roadmap. 
The below is the first visual conventions for expressing suites and solutions, with each branch containing a color (patient flow = green) while each level is outlined with the associated color (suites = light purple, solutions = dark purple).
This led to the first demo, seen below. This demo was initially intended to be part of the KenSci website. However upon discussion, the demo was then decided to be part of the presales process.
Below are versions 2.1 and 2.2 of the Suite/Solution/Insights branding. The hexagons are meant to visually represent the interdependent ecosphere that the KenSci platform operates within. This version strayed away from using colors to differentiate suites from solutions while using size for differentiation. The interactive site has been optimized for leads within the presales process. 
We also discussed creating individual Motifs of the KenSci 'K' that would distinguish between each suite. These are not in use currently but may be used in the future platform iterations.
Ultimately we decided on hexagons to portray suites and solutions. I worked to standardize and explain the visual language used within the suites and solutions, seen below. 
KenSci Suite Branding
Published:

KenSci Suite Branding

Beginning drafts for branded KenSci suites, solutions and insights including interactive experiences to show the user experience with a potential Read More

Published: