There was a task to create a graphic design of DEMIX boxing gloves and emphasize the difference between good, better and best prices. However, the prints should also provide the brand identity through the whole range. We decided to use the contrast logotype on the side surface of gloves that can be readable in different angles.
Art supervision - Sergey Fedotov
Graphic design - Tatyana Chibisova
Photoshooting - Sergey Grishaev
