BRAND: Wingreens
Wingreens farms is an organization known for selling condiments like sauces,
dips, etc. Their products are focused around fresh produce and caters to the
Indian tastes. The reason for selecting this brand was the vibrant aesthetics
and the strong story behind the establishment of the brand. The colours of
the products spoke to the viewers and we wanted to add an extra touch to
the product shoots to give it an edge over its competitors.
dips, etc. Their products are focused around fresh produce and caters to the
Indian tastes. The reason for selecting this brand was the vibrant aesthetics
and the strong story behind the establishment of the brand. The colours of
the products spoke to the viewers and we wanted to add an extra touch to
the product shoots to give it an edge over its competitors.
A color blocking flat-lay product shoot has been done. The use of pastel colors
helps bring out the colors of the sauces giving an emphasis to the main products. By
not using the same colors for the background enhances it more.
helps bring out the colors of the sauces giving an emphasis to the main products. By
not using the same colors for the background enhances it more.
There are three different representations of the Wingreens sauce. The first one is in its raw ingredient form, the second is the newly bought tube and the third is a used one. This shoot is the story about the brand's products.
The tubes of the sauces have been shown are rockets in this photograph to show the punch of flavor that is there in the product.
This styling was done with the aim of showing the variety and versatility of the products.
A menu has been shown with all the items you could have the sauces with.
A menu has been shown with all the items you could have the sauces with.
To stay true to the desi element of the brand, we opted for samosas wrapped in a newspaper along with the Wingreens farms sauce.
The quintessential example for a snack that requires a sauce is momos. The
blue color used in the image helps the red pop out and make it look vibrant and
appealing.
blue color used in the image helps the red pop out and make it look vibrant and
appealing.
Credits:
Photography: Divya Binu, Arushi Bhatia
Sourcing: Shilpi, Malobika Mukherjee, Arushi Bhatia, Pooja VV, Divya Binu
Editing: Malobika Mukherjee, Divya Binu
Art direction and styling: Divya Binu, Arushi Bhatia, Malobika Mukherjee
Set design: Malobika Mukherjee, Pooja VV, Arushi Bhatia
Concept: Arushi Bhatia, Malobika Mukherjee, Divya Binu
Content: Arushi Bhatia
Team: Arushi Bhatia, Divya Binu, Malobika Mukherjee, Pooja VV, Shilpi
