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![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22dcad93758811.5e7011bf47148.png)
O sabor da vida não tem receita
Uma das maiores empresas de alimentos
do país se renova quebrando os códigos
da categoria com criatividade.
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c7cd2193758811.5e6ce379628b1.png)
Briefing
Rejuvenescer o produto sem perder os códigos de reconhecimento do consumidor, além de reposicionar sua identidade visual para destacar o campo e não o processo industrial, tornando-a mais contemporânea e fortalecendo a ligação com a sua origem.
Estratégia
Redesenhamos todo o portfólio e todas as embalagens da marca Cepêra sob o conceito “do campo à mesa”, representado na linguagem gráfica das embalagens pelo amanhecer em uma fazenda, uma imagem que traduz de forma direta e poética o frescor de cada produto. Foi também desenvolvido o personagem Mamma D’oro e o logotipo para a sua linha de molhos.
Resuldado
Uma marca repaginada, com um personagem marcante e uma percepção maior do consumidor com relação à qualidade dos produtos que a Cepêra usa na sua produção e que, depois de processados, entrega aos seus consumidores.
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c887293758811.5e6cf3529e3e0.png)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/37cd6893758811.5e6cfda58eed8.png)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/babb5693758811.5e6cea58f2ac9.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/77a93093758811.5e6cea58f06fb.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/004d3393758811.5e6cea58f15b0.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/87782593758811.5e6cea58f400f.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eb709193758811.5e6cea58f3a7f.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06d6a193758811.5e6cea58f0173.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/888e8c93758811.5e6cea58f22c9.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/962aa993758811.5e6cea58f325c.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/08733693758811.5e6cea58f1b31.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b757ee93758811.5e6ceb28727f0.png)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2de96d93758811.5e6cf022ce1f5.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/061a8a93758811.62ec13ca1091f.jpg)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8847a993758811.5e6cfd31f319d.png)
espaço
espaço
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c313693758811.5e7011bee598f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3ba8a493758811.5e7011bee4ba2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c592ba93758811.5e7011bee5104.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2bb3b293758811.5e7011bee6125.png)
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f974ac93758811.5e6cfda58e757.png)
100 Porcento Design em Movimento - Project team
Diretora executiva: Renata Melman
Diretora executiva: Renata Melman
Diretores de Criação: Mike Câmara, Daniel Inarelli (Fish)
Designer gráfico: Ingrid Dearo. Mariana Stivi, Andrea Kulpas, Igor Sá Fortes
Ilustrador: Igor Sá Fortes
100 Porcento Design em Movimento - Case
Diretor de Imagem: Mike Câmara
Designer: Igor Sá Fortes
![branding cepera Food friendly Graphic Designer ILLUSTRATION rough sketch](https://mir-s3-cdn-cf.behance.net/project_modules/1400/107e2d93758811.5e6ce379635cc.png)