Designed for : AJIO - Kidswear - Tweens - 10-14 years girls

Season : Spring Summer 19'

Design Brief : Tweens’ style take on a youthful, expressive look that reflects the joy of athleticism, inspired by urban artists like  who are turning court and skate parks into art installations. Primary colors are more nuanced, and framed with graphic black and white. Precise color blocking is reworked in a patchwork of free-flowing geometrics, while graphic placement are bold and considered. Artworks and graphics used have been inspired from Camille Walala's art works and art direction.

Go live - January 2019