This project, Thought Experiment, was my senior thesis for my Bachelor's of Fine Arts (Graphic Design) degree. I was inspired to create this work after witnessing the lack of open-minded critical thinking found in all forms of modern media. The maze is present throughout the pieces and represents all the ideas that bog us down and prevent us from realizing our potential. I wanted to make the style and content fun and exciting to draw in the viewer but upon further investigation to reveal a provoking philosophical meaning about the lack of open-minded critical thinking in our society.
The entire project is meant to be part of a conceptual home kit that would include an introduction video, field guide, diagram, and finally two bottles in which they choose if they want to be wise or ignorant. The kit is meant to inspire the user to be more critical in their approach to society.
The main logo throughout the project.
The title logo for the interactive flash video.
A large scale poster (42inches by 27inches) that has a magnetic backing allowing viewers to solve the puzzle with a magnetic chess pawn.
A Field Guide to Breaking Free From the Maze
These are spreads from the field guide I created to explain what thought experiments are and also share several thought experiments my wonderful and talented husband wrote for the project. You can download the PDF to read the thought experiments here.
The Nanos, spread from the book "A Field Guide to Breaking Free From the Maze"
Part of the activities in the field guide, the maze spells out "Thought Experiment"
The Choice is Yours Bottle Packaging
Conceptual bottle packaging where the user chooses if they want to drink from the bottle of wisdom or ignorance.
Thank you for viewing.
