"breakfast lunch dinner." is an FDA rebrand. The FDA regulations created confusion and conflict with farmers and consumers because of issues related to pesticides and organic farming. In this rebrand I decided to focus in on the “F” in FDA and interviewed and photographed farmers from California’s Central Valley, since 50% of the world’s food comes from the region. I wanted to tell the story of the FDA through the farmers who work around the clock and go above and beyond to make sure they’re being environmentally sustainable and safe.