James Tyler's profile

fourfivecbd - branding identity & packaging design

fourfivecbd
Location
UK

Role 
Branding & Packaging

Founded by professional rugby players George Kruis and Dom Day, fourfivecbd makes safe and natural CBD products for athletes. 

The Challenge 
CBD is a deregulated World Anti-Doping Agency product used throughout sport, yet it is still met with some skepticism due to its association with cannabis. George and Dom approached me to create a brand that consumers would feel comfortable interacting with in public spaces; at work, at the gym or while training.

The Solution 
A name, logo and brand which communicates its founders athletic heritage with a strong and memorable identity taking simple design cues from modern cosmetic and medicinal brands. 
Client: fourfivecbd
Art Direction & Graphic Design: James Tyler
Photography: Richard Round-Turner
New products launched in 2020
Can't get enough? Keep in touch with:

If you’re considering launching your own brand, I’d love to hear from you.
James@jamestylercreative.com
fourfivecbd - branding identity & packaging design
Published:

fourfivecbd - branding identity & packaging design

Logo creation, Branding identity, and Product and Packaging design for UK sports-focussed CBD brand fourfivecbd; natural CBD for an active lifest Read More

Published: