Spacial Branding Project.
Our second project of the year looked into a different side of interior side that was out of our comfort zones. This project focused on branding, and providing a spacial experience for a brand of our choice. After looking into a couple of different brands, i decided to create an experience for LEGO.
When creating the experience for LEGO customers, the entertainment needs of the customers needed to be taken into consideration along with combining their entertainment with the best way possible to showcase the brand.
The LEGO brick is a completely unique design that is recognisable all over the globe. I wanted this to play a part in the space of the exhibit, but i also want to link the exhibit to the stores that stick to a minimalistic interior using only the colours yellow and white. To do this i have kept the space simple but used more colour, these are mainly the primary colours that make up the main bulk of the LEGO products available.
