Project Objective: Create a beer bottle label that has a cohesive design of the creators choosing. Designer was tasked to create at least three different flavours for the company’s beer line along with their packaged look.

For my research for this project I searched for more punk and fan based drinks as a way to try and veer off from my regular ideas that I had before I picked Villain Co.

Villain Co. was inspired by BBC Moriarty but still kept it ambiguous enough to play true to his identity while also keeping it more with a dark villainous vibe with the color palette. Each flavour is inspired by different parts within the show that Moriarty plays in. While the beer is inspired by Moriarty the labels are meant to also be ambiguous enough to also play up the villain look to match as a blend between fans of beer and fans of the fandoms.

Mock Ups are not my own, original credits to their owners.

Beer Bottle: pixeden.com